A study of effects of words on culture and society

Notice at approx 7 minutes and 40 seconds into the above video Karl Rove says, "The fact that Obama was not born in Hawai".

Before he says the above statement he drones on for a while until I was half asleep (forgot the proper hypnosis name for that, lets call it the 'boring the listener technique' for now). And right after saying this he talks as if it's absolutely nuts for anyone to doubt Obama's birth record BUT The fact, that he said 'the fact', reminds me of a hypnosis fact which makes me a little suspicious. In hypnosis that statement is called something along the lines of a 'command sentence' where you 'install' a belief unconsciously. And the fact is, is that that's a fact.

If I were involved with The Colbert Super Pac I would use money to figure out if this sort of thing actually affects all people or just the base that supports the sayer of the statement unquestioningly or has no effect at all.