Daily Show: Toemageddon 2011 - This Little Piggy Went to Hell
The media reports on a five-year-old boy with pink toenails like it's a story about incest or cannibalism.
However, there are strong voices of reason if you look in the right places...
Of course, fear isn't the only challenge modern media has to face to balance their programs...
The Word: "inventing womens insecurities" (a different kind of media generated fear)
Notes:
A study found that "...93% of women consider their armpits unattractive". This study actually makes sense. If you ask a girl what she believes is the most attractive about her, it is extremely unlikely that she would reply 'my armpits'. Taking that a step further you could say, 'hey, 93% of women don't mention their armpits as attractive so it is true that they consider their armpits unattractive'. It's a kinda half truth advertising campaign.
If you invent (or discover) a problem then provide a solution to that problem, then you are following the basic process of creating a product and then marketing it.
In some cases, people or companies do research to discover a need and then create a market for it. While in other cases a market is created through advertising by making something a problem that previously wasn't. That's all OK. What is not OK is to make women (or anyone for that matter) feel insecure and then market them a solution to protect them from a fear that was created through advertising in the first place.
There are other forms of advertising as well, such as product placement.
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